Which of the following statements is true?
- External resources are always create a strategic threat to an organization and are disadvantageous
- Firms who can use external resources to support strategy can create strategic advantage
- External resources are resources external to the organization which can never be used to its advantage
- Firms who can use internal resources to support strategy will always reduce the threat of external resources
Which of the following best defines customer ethnography?
- a capability that leads to awareness of weak signals, opportunities or new knowledge
- feedback from external sources that helps the organization to generate new ideas
- a research approach that seeks to understand consumers and their behaviour
- customer feedback that is gathered and analysed through fieldwork methodologies
Which of the following do ‘core rigidities indicate?
- a firm is too reliant on internal resources
- a firm is too reliant on external resources
- that the firm is not reliant on internal resources
- that external threats are changing more slowly than internal resources
Which of the following best describes resource integration?
- the effective control of resources internal to the organization
- the effective control of resources external to the organization
- the mutually beneficial combination of import and export activities
- the mutually beneficial combination of external and internal resources
Coopetition exists where:
- market players cooperate or develop complementary products and simultaneously compete
- competing market players work together in order to develop a single marketable product
- market players bundle several of their own products together to create a new marketable product
- competitors co-operate to gain competitive advantage over another organization selling in the same markets
Which of the following is a principle of open innovation?
- an organization must prevent competitors from benefiting from its research
- the first organization to commercialize an innovation will win
- an organization does not need to originate the research to benefit from it
- if an organization discovers something, they will be first to market
Which of the following are required to ensure assimilation of new knowledge is successful?
- new knowledge must be radically different
- flexibility, energy and limited novelty
- alliances with other organizations
- transformation of the frame of reference
The ‘NIH syndrome’ refers to:
- being closed to new ideas
- being open to new ideas
- a source of new ideas
- an approach to innovation
Which of the following describes modular integration?
- organizations select and internalize resources without trying to change the new combination
- a dynamic process that results in a solution which is less structural than most organizational innovation
- purposeful selection of externally sourced resources to substitute elements of the value chain
- a structural solution that integrates new external resources with existing internal resources
Which of the following is most likely to help an organization gain competitive advantage?
- an understanding that the external environment is resource rich
- a belief that internal resources and innovations are the only key to success
- an exclusive focus on internal core competencies of the organization
- an exclusive focus on overcoming external threats to the organization